RMB Building an online presence is a major part of any business. You must be visible. Visibility will get you more customers, more sales and more traffic for your business or product. Ensure you are update with the latest technologies so that your brand is visible online. Your own business website, social media, videos, articles, blogs, …
You are who Google says you are. What does Google and other search engines say about you or your business? What is online reputation and what does it mean? There’s been a lot of talk about online reputation and as a small business owner, you may have probably had several internet marketing consultants contact you …
Why is Your Online Reputation Important? As a business owner, you probably already know what your online reputation is. It’s common sense, isn’t it? It’s the impression your company gives, and what people think of you, when they’re surfing the Web. But, your online reputation is much more than just that. And just like your …
Your business’ online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. Your online reputation will determine whether those consumers choose you or one of your competitors. You can …
Search Engine Optimization (SEO) techniques are a key part of anyone’s arsenal when managing online reputations. While traditional SEO focuses primarily on how to get your site to page 1, SEO for reputation management is focused on pushing negative information further back in search results and promoting positive information to the top. The actual tactics, …
Controlling the way the world sees you is far easier than you might expect. By taking specific actions, you can manage your online reputation and create a consistent brand and image that bridges both the online and offline world. Crafting your message and delivering it to the world online is just another component of marketing. …
Truthfully, there can be quite a few things online that are harming and damaging your company’s online reputation. But you’re likely to come across some very common ones; here are some of the most common problems: The industry’s perception of your company: if trusted professionals in your industry don’t respect you, they may be likely …
Assessing your online reputation is easy, really. Just search for your company online and see what you find. Make sure that when you’re looking, you check with different search engines. The different engines have different requirements for keywords and work slightly differently than the others. Because of that, you need to make sure that you’re …
Every business owner wants to read glowing online reviews about their business. After all, great online reviews are proven to have a positive effect on the company bottom line. However, a few less than perfect reviews may actually be a good thing for your business for the following reasons: 1. Believable If you have 100% …
There are a number of activities involved in managing your business’s reputation online each of which must be part of a carefully considered marketing strategy: 1. Creating your online branded image- this involves being visible online using resources under your own control such having your own website, blogs, social media accounts, business directory listings, web …