Search Engine Optimization (SEO) techniques are a key part of anyone’s arsenal when managing online reputations. While traditional SEO focuses primarily on how to get your site to page 1, SEO for reputation management is focused on pushing negative information further back in search results and promoting positive information to the top. The actual tactics, …
One of the keys to having an efficient online reputation management strategy is having a set of company keywords to use both in your search engine optimization across your different web properties and also as part of your monitoring strategy. Every small business should have a list of about 10-20 keywords with phrases that related …
As a small business owner with a limited budget to spend on online reputation management, you can take advantage of free resources that will help you monitor what people are saying about your business online. Some of these resources are automated meaning that once you set them up, you don’t need to touch them again …
One of the most effective ways to take control of your online business reputation is to dominate the first few pages of the main search engines Google, Yahoo and Bing. Here are 8 more ways to make this strategy work Forums and Groups -Join industry, professional or location specific forums or groups on Google Groups, …
Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines. The good news is that search engines …
Did you know that google checks your domain name “whois” info. It then uses this information to also rank your domain. The number of domains you have registered in your name is looked at. The number of years you have registered the domain name is also looked at. This means if you register your domain …